The newest book about Apple is great. I ordered the book in advance due to an offer from Amazon.
This book really gave me some new ideas about the person and the company. I was already very impressed by the famous book about Steve Jobs. And this book is also very interesting.
First to the person of Jony Ive. He is another example for successful people who got their talent kind of inherited from their parents. In this case it was his father who was already a famous designer responsible for education in UK. Its like Picasso who’s father was arts teacher on a university in Spain.
Second to Apple. Obviously the company has a very detailed process description for all processes, from design to development, production and marketing. I never thought about something like this. Remarkable! Another good reason for defining and describing the processes in the company.